Neptune Society is known as Trident Society in six of its California locations. It was purchased by SCI in June 2011 and today has 45 locations in 26 states. However, the suit says, the company increased the price for other services, allegedly to compensate for the missing fees.īilling itself as “America’s Most Trusted Cremation Services®,” Neptune Society was established in 1973 in Plantation, Florida and incorporated in 1985. One such change was eliminating its processing and membership fees. It also says that the company made some changes in pricing last year after being notified of faulty business practices. The suit states the Neptune Society of Northern California alone sold more than 8,500 such plans during a two-year window from 2014 to 2016. In a statement on Monday, Attorney General Becerra commented that the Neptune Society is “swindling customers who were simply trying to look out for their families and prepare for one of life’s most difficult moments.” The unfair business practices suit was filed in Alameda County, California Superior Court on behalf of the people of California by Becerra and the district attorneys of Alameda, Marin, and San Francisco counties. As of this writing, SCI had not commented, and a representative of Neptune had issued only a “no comment” statement in response to the suit. The Neptune Society and Trident Society are owned by Houston-based behemoth Service Corporation International (SCI). The suit asks for civil fines and court orders requiring Neptune and Trident to put the full amount of money collected in the past into pre-need trusts and to stop the allegedly deceptive practices.
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