![]() ![]() ![]() If your audience expects a certain look or feel from your brand (or your industry as a whole), then you’ll need to make sure that any logo you create meets those expectations. Knowing the expectations of your audience is key to creating a wordmark or any other kind of logo. Happy about another awesome project, this one had a really unique name to it and that allowed me to create a really beautiful logotype!įor the colors i wanted to keep the Legacy / Tree feeling - Brown along with an Elite feeling - Gold! Creating a swipe file of your favorites can be a great place to turn to for inspiration when you start designing. When you’re ready to dive into using type in your logo design, familiarize yourself with other logos in and outside of your industry and how they’ve incorporated type. Break down how it’s used in various settings, which fonts were chosen, their scale, the hierarchy on a given page, and how those things impact your perception of the content. If you’re fairly new to typography, take some time to study how it’s used both in logos and in general content. If you’re not comfortable designing basic typography, then incorporating typography into logo designs will be challenging. That means understanding the different kinds of typefaces (serif, sans serif, script, monospace, display, etc.), how typographical scale and hierarchy works, and concepts like kerning and line-height. Before creating a logo that incorporates typography (or is based entirely on typographical forms), it’s important to understand the basics of typography. ![]()
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